A glowing ochre clay brain on a marine plinth, three cables running out of it - the three layers of the Brain.
Free · built on Claude Code

AI that remembers how you work.

A folder of plain-text files that turns Claude from a clever chat box into an assistant that knows your business - who you are, what you sell, how you write.

Send me the pack Free pack. Your Claude Pro (or higher) required.

From the person who built it

Most of my team is not human any more. This pack is the same skeleton our agency Brain grew from - I'm sharing it because building it changed how we work.
Keith Cluse · Founder, Cluse & Co
Keith beside a tiered crowd of clay robots holding tools - painter, analyst, photographer, developer, accountant - the roles his AI Brain runs.

The founder, and most of the team - the roles the Brain runs.

The structure

Three layers,
all plain text.

Nothing hidden, nothing technical. You can open any file and read it.

Layer 01

Context

Who you are, what you sell, who you serve, how you write. Claude reads this before it does anything, so its work sounds like you.

Layer 02

Skills

Playbooks - repeatable jobs your Brain runs on command, like drafting an email or prepping for a meeting.

Layer 03

Automation

Playbooks that run without you pressing anything, once they've earned it.

Three stacked plain-text layers on a marine field: context, skills and automation, tied together by a warm ochre riser.
Context, skills, automation - one stack, tied together.

What you get

The pack arrives empty on purpose.

Your first session fills it in.

The AI Brain folder open on screen: the three layer folders plus START-HERE, CLAUDE, initial-prompt, README and NOTICE files, all plain text.

The actual folder you unzip - three layers, plain text, yours to read.

  1. 1

    The base Brain

    A zip of markdown and command files. Nothing to install from us, nothing signed, nothing executable.

  2. 2

    A first session that does the work for you

    Type /brain-onboard and your Brain interviews you - it researches your business as you talk, confirms what it finds, and writes a personalised day-by-day plan: 7, 14 or 30 days, your choice, same destination.

  3. 3

    One command a day after that

    /brain-onboard-resume knows where you're up to, runs today's session - most take 15–20 minutes - and sets up tomorrow.

  4. 4

    The step-by-step setup guide

    Blank computer to working Brain, with a "you'll know it worked when…" check at every step. A walkthrough video is coming with it.

You'll need

  • A Mac or Windows computer.
  • A paid Claude subscription - Claude Pro (or higher) is required. The pack is free; the subscription is yours, direct with Anthropic. Plans and pricing.
  • 20–40 minutes for your first session.

How it works

Three moves to a working Brain.

Unzip it

Open the folder on your machine. Everything is plain text - read it before you run anything.

Run the interview

One command and your Brain talks to you, researches your business, and writes your plan.

One session a day

Short daily sessions build it out. The early days are where most of the value lands.

Get the pack

One email.
Everything in it.

The setup guide, the download and the walkthrough. No drip sequence, no follow-up campaign.

  • Your email is used to send you this pack - that's it.
  • Reply "stop" to any email and you're off the list.
  • Reply to any email and a person answers.

Send me the pack

Your email is used to send you this pack and nothing else automated. Claude Pro (or higher) required - the pack is free.

That didn't go through - check the email address and try again.

You're in. Let's get you set up.

The setup guide is ready for you now, and a copy is on its way from Nigella at Cluse & Co with the download alongside it. If the email hasn't landed in a few minutes, check spam or promotions.

Read the guide

Questions people ask

Straight answers.

Does this cost anything?
The pack is free. You need your own Claude subscription - Claude Pro (or higher) is required, and it's between you and Anthropic. We don't take a cut of anything.
Do I need to be technical?
No. The guide assumes a blank computer and checks your progress at every step. Once you're in, the Brain interviews you - you talk, it types. If you can answer questions about your own business, you can build this.
Where does my data live?
In a folder on your machine. The Brain works locally with your Claude subscription - nothing you tell it is sent to us. The only thing we ever receive is the email address you use to get the pack.
What's actually in the zip?
Markdown files and Claude Code command files. No executables, no installers, nothing signed by us - the only software you install comes from official vendors, and the guide links you straight to them.
How long until it's useful?
The first session takes 20–40 minutes and ends with a working plan and a Brain that already sounds like you. From there it's one short session a day - and honestly, the early days are where most of the value lands.

Ready when you are.

The pack is free, the guide holds your hand, and your first session does the heavy lifting.

Get the pack