A folder of plain-text files that turns Claude from a clever chat box into an assistant that knows your business - who you are, what you sell, how you write.
Why I built it
This is the same skeleton the Cluse & Co agency Brain grew from. I'm sharing it because building it changed how we work.
Bold design, calm words. The Brain is not a chat box you talk at. It is a folder that reads who you are before it does anything, so its work sounds like you and remembers what you told it last time. Keith Cluse · Cluse & Co · Adelaide
I run an agency in Adelaide where the same three-layer Brain does the work of a full studio - copy, design, reporting, admin. It learned all of it from files I could open and read. This pack is that skeleton, before any of my business went into it.
Keith Cluse · Director, Cluse & Co
You can open any file and read it. As you scroll, the stack pulls apart.
Who you are, what you sell, who you serve, how you write. Claude reads this first, so its work sounds like you.
Playbooks - repeatable jobs your Brain runs on command, like drafting an email or prepping for a meeting.
Playbooks that run without you pressing anything, once they've earned it.
Your first session fills it in. One email with everything in it - the setup guide, the download and the walkthrough. No drip sequence.
Markdown and command files. Nothing to install from us, nothing signed, nothing executable - the folder you unzip is the whole product.
Type /brain-onboard and your Brain interviews you - it researches your business as you talk, confirms what it finds, and writes a personalised plan: 7, 14 or 30 days, your choice, same destination.
/brain-onboard-resume knows where you're up to, runs today's session - most take 15–20 minutes - and sets up tomorrow.
Step by step, with a "you'll know it worked when…" check at every step. A walkthrough video is coming with it.
Three layers, plain text, yours to read. No black box - every rule your Brain follows is a file you can open.
The setup guide, the download and the walkthrough. No drip sequence, no follow-up campaign.
The setup guide is ready for you now, and a copy is on its way from Nigella at Cluse & Co with the download alongside it. If the email hasn't landed in a few minutes, check spam or promotions.
The pack is free, the guide holds your hand, and your first session does the heavy lifting.
Get the pack