Free · built on Claude Code

AI that remembers how you work.

The AI Brain is a folder of plain-text files that turns Claude from a clever chat box into an assistant that knows your business - who you are, what you sell, how you write. This is the same skeleton the Cluse & Co agency Brain grew from. I'm sharing it because building it changed how we work, and I think it can do the same for you.

Send me the pack Claude Pro or higher required
Three layers, all plain text

Nothing hidden, nothing technical.

You can open any file and read it. No database, no dashboard - just folders you own.

01 - context

Who you are, in your words

What you sell, who you serve, how you write. Claude reads this before it does anything, so its work sounds like you.

02 - skills

Playbooks it runs on command

Repeatable jobs your Brain runs when you ask - like drafting an email or prepping for a meeting.

03 - automation

Work that runs on its own

Playbooks that run without you pressing anything, once they've earned it.

Three stacked plain-text planes on a shared tilt - context, skills and automation - tied together by a single ochre riser stepping up through all three.
What you get

The pack arrives empty on purpose.

Your first session fills it in.

The actual folder you unzip - layer-1-context, layer-2-skills, layer-3-automation and a handful of plain-text markdown files, shown as a file listing.

The base Brain

A zip of markdown and command files. Nothing to install from us, nothing signed, nothing executable.

A first session that does the work for you

Type /brain-onboard and your Brain interviews you - it researches your business as you talk, confirms what it finds, and writes a personalised day-by-day plan: 7, 14 or 30 days, your choice, same destination.

One command a day after that

/brain-onboard-resume knows where you're up to, runs today's session - most take 15-20 minutes - and sets up tomorrow.

The step-by-step setup guide

Blank computer to working Brain, with a "you'll know it worked when…" check at every step. A walkthrough video is coming with it.

You'll need

  • A Mac or Windows computer.
  • A paid Claude subscription - Claude Pro (or higher) is required. The pack is free; the subscription is yours, direct with Anthropic. Plans and pricing.
  • 20-40 minutes for your first session.
How it works

Three moves, and it's yours.

Move 01

Unzip the folder

Drop the pack onto your machine and open it in Claude Code. Plain text, all the way down.

Move 02

Type one command

Run /brain-onboard. You talk, it types - it interviews you and builds a plan around your business.

Move 03

Come back tomorrow

One short session a day with /brain-onboard-resume. The early days are where most of the value lands.

A founder standing arms-crossed beside a tiered crowd of small clay robots, each holding the tool of a different job - a paintbrush, a chart, a camera, a calculator, a hard hat.
From the person who built it

Most of my team is not human.

"I run a full agency where the roles are built, not hired - and it started with exactly this folder. I'm giving away the skeleton it grew from because building it changed how we work."

You are not downloading a finished machine. You are getting the same starting point I had, and a first session that turns it into yours.

Keith Cluse · Founder, Cluse & Co
Get the pack

One email with everything in it.

The setup guide, the download and the walkthrough. No drip sequence, no follow-up campaign.

Your email is used to send you this pack - that's it. Reply "stop" to any email and you're off the list.

That didn't go through - check the email address and try again.

You're in. Let's get you set up.

The setup guide is ready for you now, and a copy is on its way from Nigella at Cluse & Co with the download alongside it. If the email hasn't landed in a few minutes, check spam or promotions.

Questions people ask

The honest answers.

Does this cost anything?
The pack is free. You need your own Claude subscription - Claude Pro (or higher) is required, and it's between you and Anthropic. We don't take a cut of anything.
Do I need to be technical?
No. The guide assumes a blank computer and checks your progress at every step. Once you're in, the Brain interviews you - you talk, it types. If you can answer questions about your own business, you can build this.
Where does my data live?
In a folder on your machine. The Brain works locally with your Claude subscription - nothing you tell it is sent to us. The only thing we ever receive is the email address you use to get the pack.
What's actually in the zip?
Markdown files and Claude Code command files. No executables, no installers, nothing signed by us - the only software you install comes from official vendors, and the guide links you straight to them.
How long until it's useful?
The first session takes 20-40 minutes and ends with a working plan and a Brain that already sounds like you. From there it's one short session a day - and honestly, the early days are where most of the value lands.
Ready when you are

The first session does the heavy lifting.

The pack is free, the guide holds your hand, and your Brain starts sounding like you from day one.